After closing a financing round from private sector individuals, London-based gaming software supplier 4ThePlayer has cast its sights on the US.
The group, founded by Andrew Porter, Chris Ash, Thomas Scalzilli and Henry McLean in July 2018, claims that the move guarantees that 4ThePlayer will remain independent.
Raising the funding
The seven figures were gathered from the founders and a select group of individuals from the industry, including: Daniel Burns, an M&A expert, Gil Rotem, former group director of gaming strategy at Bet365, Ian Chuter, former COO of Ladbrokes Coral, Quentin Stott, CEO of Reflex Gaming, and Steve Schrier, former CCO of Scientific Gaming.
Porter, founder and CEO of 4ThePlayer said: “We are delighted we have completed this investment; we are continually creating exciting game concepts and the funding will allow us to bring them all to fruition over the next few years,” Porter, founder and CEO of 4ThePlayer, noted.
“Plus we will double down on our operator and player focused engagement. We can’t wait to show you our latest innovations.”
To date, seven games have been released by 4ThePlayer, including 9k Yeti and 6 Wild Sharks, as well as two titles inspired by crypto gaming, 100 Bit Dice and 1000X BUSTA. 123 BOOM! their new game, was recently released via Relax Silver Bullet with record breaking explosive wins.
In addition, the company has also launched its ‘Big Reel Portrait Mode’ which aims to use the screen better in mobile portrait play, as well as its ‘slot balance infographic’ which aims to help players make an educated game choice.
Ash, 4ThePlayer’s co-founder and business development officer, commented on the US ambitions of the company: “We are extremely excited that such a talented and experienced group of individuals have joined us on the 4ThePlayer journey.
“We look forward to drawing on their expertise and input as we take the business forward. 2021 is going to be an exciting year for 4ThePlayer as we look to expand into the US.”
— 4ThePlayer.com (@4ThePlayercom) January 8, 2021