A platform agreement with what the business calls ‘a large European media group’ has been announced by the Gaming Innovation Group, further details of which are expected to be published during the first quarter of next year.
Asserting a view that media group’s entries in igaming are to be expected ‘as online markets expand and regulate locally,’ the business in question expects to introduce its online offering during the first half of 2021.
Following in the footsteps of a range of partnerships rolled-out in recent times, provision under the terms of the new agreement will include GiG’s igaming network, data platform and managed services.
The media house will use GiG, in combination with an incorporation into a third party sportsbook, to power its latest igaming offering under its own licence.
The deal is based on a combination of fixed fees and a model of revenue sharing and comes with a minimum term of three years for the contract.
GiG Chief Executive Officer Richard Brown said of the company’s newest alignment: “Media group entries into igaming are to be anticipated as online markets expand and locally regulate.
“Leveraging their media data, brands and advertising inventory access as well as direct access to core demographics, presents an attractive proposition. GiG is extremely proud to be supporting this market entry and is confident that it will be a successful partnership.”
On Monday, GiG entered into an agreement with online casino operator Avento, based in Malta, regarding its GiG Comply automated marketing compliance screening tool.
The proprietary self-service technology is a monitoring tool that enables its users on any given website to automate compliance checks, as well as to allow the creation of checks for different regulations and requirements across all jurisdictions.
This was followed by the recent addition to GiG Comply of a language detection feature, as well as a partnership with BlueRibbon Software and a long-term agreement with K.A.K. DOO Skopje, an existing casino client.