32Red Partners With Fast Track For CRM Platform

32Red has unveiled a partnership to see the online casino company integrate its player engagement with Fast Track’s CRM platform.

32Red, part of the Kindred Group, has invested heavily in advanced internal tools and highlighted the need for a CRM platform with ‘capabilities that would compliment their own systems.’

Kindred ‘s UK customer marketing director Mike Kirwan said: “We have had many in-depth discussions with the Fast track team and have been impressed by their attention to detail and the flexibility the FT CRM platform offers. We are confident that our team will be able to further enhance our player engagement using the platform’s extensive features.”

Fast Track, which was founded in 2016, is a customer engagement technology and service provider that provides the ‘only CRM platform’ specifically built for igaming.

It is said that FT CRM provides operators with the capabilities, efficient workflows and player precision targeting that enables them to scale more effectively without the need for extra resources.

Fast Track Co-founder and CEO Simon Lidzén said: “We are looking forward to working with 32Red. They have a fantastic reputation for innovation, along with the wider Kindred Group, and we expect that they will use the flexibility we offer to their advantage with some unique custom integrations.”