PrizePicks, the DFS operator, has entered into a strategic alliance with Ghost Gaming, an esports franchise located in Atlanta. The aim is to build a broad alliance of groups from two rapidly rising sports and entertainment sectors that have both made growth priorities for the Southern United States.
In order to create a dominant centre of fantasy sports and esports in the southeast, the agreement between the two organisations involves integrations ranging from contests and apparel to talent utilisation and digital properties.
Over the summer, PrizePicks entered into digitally-focused agreements with the Atlanta Braves and Miami Marlins. In October, Ghost Gaming, meanwhile was purchased by a group of investors based in Atlanta who moved the franchise headquarters to Georgia.
PrizePicks CEO Adam Wexler said: “This is a transformative partnership between two organizations who not only have national footprints in daily fantasy sports and esports, but also a commitment to develop both of those industries in the South. Any company from the broader sports betting ecosystem looking to access the region will have to consider how PrizePicks relates to accomplishing those objectives.”
Ghost Gaming features a roster of multi-title professional esports teams, including Fortnite and Rocket League, as well as homegrown Atlanta games such as Brawlhalla and SMITE, the latter of which was PrizePicks’ first foray into professional esports.
The news sent an early signal about the PrizePicks platform’s versatility to grow into more sports than any other DFS operator after signing a deal with the SMITE Pro League in Spring 2019.
Todd Harris, former Chief Operating Officer of Hi-Rez Studios and Co-Owner of Ghost Gaming added: “With our previous partnership of PrizePicks and the Smite Pro League, I saw firsthand the huge potential of integrating esports and daily fantasy sports.
“Our goal with Ghost Gaming is to become a dominant esports and gaming lifestyle brand, based in Atlanta but with global reach. This alliance positions us well for the future of interactive entertainment.”