Free-to-play (FTP) sports game provider SportCaller, in a new CIS-facing alliance, has joined forces with Romanian betting operator Superbet.
The deal will help the free-to-play (FTP) game supplier extend its scope through the Superbet Community, which already has a foothold in the region, into the Central and Eastern European markets.
On the other hand, the multichannel sportsbook will benefit from the proprietary platform of SportCaller, which facilitates fan interaction through bespoke games whose mechanics facilitate responsible strategies for acquisition and retention; a unique product that will certainly help Superbet stand out from the competition.
Adam Shaw, MD (Online) at Superbet said: “We’re delighted to have secured SportCaller’s services in this new deal.
“And the early weeks of this relationship have only bolstered our confidence that the free-to-play vertical will elevate the fun for both new and regular customers, as sports betting continues to rebound from the sidelines.
“The best sportsbook journeys always hinge on the right mix of customizable content. SportCaller’s localised approach and proven reputation for high-quality delivery set them apart as the industry’s preferred acquisition and retention partner.
“Their expertise and accompanying marketing insights will be invaluable as we bid to develop and leverage this partnership over the years to come.”
SportCaller will have a strategic approach that is compatible across many European jurisdictions, delivering over 100 games in 37 different countries and 20 languages, where regulations on bonusing strategies are becoming increasingly stricter.
Cillian Barry, MD at SportCaller, added that the partnership ‘s initial signs were overwhelmingly positive: “Going live with one of the most valuable operators in the region is a strong statement of intent from us – not just in Romania but also for CIS-facing territories as a whole.
“Local free-to-play games are still to take hold here in any engaging or sophisticated way, so we know we’ve found the perfect partner in Superbet with whom we can improve the end-user experience, ramping retention levels in the process.
“The early engagement levels with Superbet have been very encouraging, and we can’t wait to see how our games perform across some of these exciting emerging markets.”