It is suspected that Russian online gambling provider 1xBet is the first online betting company to feature in Hollywood’s black book of digital piracy suppliers.
The Motion Picture Association of America (MPA) has sent US Trade Representative (USTR) a response to the USTR’s review of so-called Notorious Markets, its yearly list of “online and physical markets that reportedly engage in and facilitate substantial copyright piracy and trademark counterfeiting.”
The MPA’s presentation focused on “sites and services particularly illustrative of the current nature and scope of online content theft.” In the chapter on Ad Networks and Online Advertising Entities, the MPA mentions 1xBet, an “online gambling giant” that uses piracy as a “vehicle” to finance their operations. (In addition, 1xBet is the only company listed in that MPA category.)
Specifically, the MPA claims 1xBet’ has begun to endorse some of the earliest releases of infringing theatrical camcords and infringing streams of live television broadcasts.’ The betting platform ‘ counts to inject visual and audio ads into new sources of piracy incentivising camcord and live streaming piracy’ through’ burning’ watermarks with promotion codes into pirated video files.
1xBet’s tendency to promote its pirate video offering is nothing new, but its promotional activities have grown dramatically late, to the point that Russia’s third-largest online video advertiser has recently been named.
In September, on 1,200′ pirate’ video sites over the past six months, Torrent Freak posted on stats provided by product security agency White Bullet that showed 1xBet advertisements were found on a regular basis.”
We are obliged to point out at this stage that the Curacao-licensed 1xBet.com is technically a separate entity from 1xBet.ru, which has a license to offer online gambling in Russia. Recently, the non-Russian 1xBet ran into regulatory issues on the UK market, forcing the company to shut down its UK-facing business and prompting many UK football clubs to sever their sponsorship ties with the company.