1XBet Signs eSports Deal With Ukraine’s NAVI

The stage is set for an exciting eSports legend Natus Vincere (NAVI) year with the announcement that 1xBet, the gaming and technology company, will be the new title partner of the team going into 2020.

1xBet continues to build its presence across the gaming spectrum with its new partnership deal with Natus Vincere, one of the fastest growing companies in the betting industry with offices in Europe, Asia, Africa and Latin America.

NAVI and 1xBet are both optimistic that, given the enormous potential of both brands, the partnership currently set for a minimum of one year will be successful. The contract is set to provide NAVI teams with 1xBet support in various eSports disciplines including Dota 2, CS:GO and other popular games. 1xBet and NAVI intend a series of strong promotions and campaigns, too.

The NAVI team has won more than 40 eSports trophies across a variety of disciplines since its inception and has set many world records, many of which still stand today. In such eSport areas like Counter-Strikes: Global Offensive, Dota 2, PUBG, Rainbow Six, Apex Legends the team excels.

One of the world’s largest Esports teams, NAVI is excited about the possibilities of saying that the new relationship is more than just an arrangement, according to Yevhen Zolotarov, CEO of the company, it is an inspiration. He explained:  “If I had been told recently that NAVI would work with 1xBet, one of the largest betting companies in the world, and a partner of such an iconic club as FC Barcelona, I would not have believed it. Now it has become a reality and the partnership between Natus Vincere and 1xBet inspires us incredibly. Welcome to #NAVINATION!”

1xBet gives its customers the greatest number of eSports games, both in pre-match and live mode. The company has established affiliation deals with prominent eSports organisations such as HellRaisers Esports, Cascade Esports, Pro100, CIS Esports League and Gambit Esports in recent years. The organisation has already signed deals with a number of well-known partners including the Spanish La Liga, the Italian Serie A, and Barcelona Football Club.

The 1xBet team commented on this latest partnership, which will see the brand continuing to expand within the growing eSports sector:

“1xBet has been focusing on supporting eSports for many years, which is one of the fastest-growing betting industries. Competitions in various disciplines daily attract the attention of hundreds of thousands of fans from around the world.

We really like this dynamic field of interest and 1xBet was attracted by the idea of cooperation with an eSports organization that is known throughout the world. The full name of the team Natus Vincere means “born to win.” This perfectly describes our audience – players who bet on eSports and other sports with 1xBet every day.”

As part of Clarion Gaming’s elite eSports league, NAVI will be making history in Q1 of 2020 as one of eight eSports teams competing for a $250,000 prize draw at ICE London 2020.

Held within an 800sqm state-of – the-art Esports Arena at ExCeL London, UK, the competition will be broadcast live to a global online audience of over 5 million. NAVI is just one of the world’s leading teams in the Counter Strike (CS:GO) reward competing at ICE London, where 1xBet will display its full range of betting products and affiliate network services at stand S3-250 on the showfloor.