1xBet was granted a full Nigerian National License through to 2024. According to the 1xBet team, the company’s plans for expansion across Africa are moving forward as the company is planning to improve its role in Nigeria with a new licence, new partnerships and a goal to “set new betting culture standards” on the continent.
In a press release the company said: “We are well aware of Nigeria’s position as a renowned football-focused market. In 2018 we signed a partnership agreement with the Nigeria Football Federation, the Nigeria national football team, as well as the Nigerian Premier League. In addition, we are official partners of the African Confederation of Football and the largest club tournaments of the continent.
“We have accumulated considerable experience while working with top football clubs such as Barcelona. Therefore, we not only offer Nigerian fans a wide range of betting options, but also a sense of involvement in the victories of their favourite teams. Football fans can be sure of 1xBet, where they always have a winning chance alongside their favourite clubs.”
As one of the leading operators now licenced in the country, 1xBet is keen to show how it will offer one of the broadest lines of sports betting to Nigerian sports fans as well as odds on the world of cinema, music, politics and other life spheres.
Commenting on how this new licence would allow the brand to work more closely with local partners, the 1xBet team explained: “1xBet has decided to establish ourselves in Africa as we feel we have something valuable to offer the African betting market including players and affiliates. With over 1000 events offered daily across more than 60 sports, the 1xBet experience is an exciting world of betting enjoyment. We also have a great selection of online games. All this means that everyone can find viable options to make money. We want to give everyone who is legally able to place bets access to earning potential and look forward to finding interesting new partners in Nigeria with like-minded goals.”
The newly acquired 1xBet National License has enabled the brand to operate legally in any part of the country, including in all states and local government areas, expanding the presence of the company in Africa.
It added: “In addition to Nigeria, on the African continent we work in Ghana, Senegal, Uganda, DR Congo, Cameroon, Zambia and Burundi. We have big plans for the region and consider Africa a very promising continent, where the number of fans of betting in general, and our company in particular, is constantly growing.”
Following the headlines on betting on the continent in 2019, there is a renewed focus on responsible gaming in Africa, something that 1xBet is keen to push forward with its unique position as one of Nigeria’s only full national licence holders.
“1xBet is a supporter of responsible betting,” the 1xBet team continued. “We comply with the laws of each country in which we operate. Given that our license to work in Nigeria is valid until 2024, in the next five years we want to set new standards of betting culture. We will teach fans that with 1xBet they play according to simple and understandable rules that must be observed.”
“In addition to the financial regulatory body’s transaction limit in Nigeria, and our concerted efforts to drastically reduce gaming addiction, we have also implemented a spending limit on our platform to further promote responsible gaming. Also, we ensure regular 1xBet attendance at various seminars of the regulatory authorities on responsible gaming,” they added.
1xBet will begin its meetings at ICE London 2020 with regulators and operators from Nigeria and other African countries, where the 1xBet team will attend a dedicated ICE Africa networking breakfast, exhibit on the show floor and deliver its full expansion strategy.
“We have a strong presence in many countries spread over continents around the world, so there will be a lot to showcase at ICE London,” they said. In regards to Nigeria, we will be using our position as National Licence holder to highlight the fact that we are a fully compliant brand in the sports betting industry.”
The 1xBet team concluded: “Our intention at ICE London 2020 is to promote 1xBet as an operator who brings their same level of established excellence to Nigeria as well as other African countries. We will also promote 1xBet’s wide range of betting options to the African market and beyond whilst sharing our vision for 2020 and what exciting upcoming events and industry related news we have to offer. The thrust of our message will be that by joining 1xBet you will always be riding the crest of a wave.”
The full 1xBet team will be showcasing their high odds, video streaming, in-house affiliate platform and bonus portfolio, live casino, branded slot games and more at ICE London, ExCeL London, through 4-6 February.