Developer and content aggregator 1X2 Network has deepened its partnership with First Look Games as it aims to provide white-label customer area for the marketing platform.
The former is celebrated as the first developer to employ First Look’s resources, initially to use the FLG Library to upload assets and information about its full suite of games, which online gambling publishers can access and use to build content.
The company has since expanded its product range to include a white label client area which will be used by 1X2 Network to sell games to operators and affiliates from its 1x2gaming and Iron Dog Studio subsidiaries.
Kevin Reid, 1X2 Network’s chief commercial officer, said of the extension: “We have worked with First Look Games from day one and have already reaped the benefits of using the FLG Library to showcase our games to publishers and operators.
“The next logical step was to use the First Look Games white-label client area to make it even easier for operators and affiliates so see the incredible titles that we and our developer partners have to offer. This is great for our in-house studios as well as existing and new third-party partners.”
1X2 Network will also expand its First Look Games customer area to third-party game developers who have incorporated it into its 3PI game aggregator platform, providing direct access to online gambling affiliates and operators as well.
First Look Games director Tom Galanis added: “We are thrilled to have extended our already successful partnership with 1X2 Network and for the developer and its partners to take advantage of our sophisticated white-label client area.
“As marketing costs continue to rise, online gambling publishers provide developers with a cost-effective platform to drive awareness among both players and operators and what better way to do that than via a branded client portal that is intuitive and easy to use.”