The lead sponsorship agency for Formula 1 racing, Interregional Sports Group (ISG), has confirmed that 188BET has secured a five-season agreement to become the’ Official Sponsor’ of F1 Asia events.
During the F1 season, the agreement sees the 188BET brand gain exclusive coverage across the Asian broadcast market, which will launch with the first Hanoi Vietnam Grand Prix on April 5, 2020.
In addition, 188BET will be marketed through high-definition virtual trackside advertising monitors to be enabled using F1 extended digital and social media channels.
Becoming the official sponsor of F1 Asia, 188BET secure ownership of the F1 Play predictor app for the Asian sports betting market along with official F1 betting data provided by Sportradar will be received.
In 2019, 188BET increased its profile in developing Asian and South American markets, as the online bookmaker left the UK online betting scene, citing ‘commercial decision operating in a very competitive marketplace’.