Oddspedia Widgets Help Monetise Traffic Through Live Data

Oddspedia has extended its product range through Oddspedia Widgets to help website publishers monetize traffic through fast live score data and bookmaker odds comparison.

The international igaming affiliate clarified that there are two styles of widgets which can be customised to cover more than 30 sports and hundreds of leagues in five different languages like Portuguese and Spanish. Key target markets for the Latin American region are Brazil, Spain, Chile, Columbia and Mexico.

The odds comparison app, as the name implies, offers best odds from more than 70 bookmakers to help users boost their profits from betting. The match centre widget, meanwhile, is a great engagement tool to combine with pages and comment sections dedicated to sharing the excitement of a match.

Referencing the focus on LatAm, and more specifically the Brazil market, Oddspedia founder Jan Möller commented: “One of the big things we’ve done is make Oddspedia available in Brazil’s official language, Portuguese.

“We offer 100% coverage of all sports, leagues and matches that are of interest to Brazilians. We’ve had great success in European markets where player personas are similar to those in Brazil. It’s no secret that the most popular sport here is football, but other popular sports include MMA, horse racing, tennis, basketball and volleyball. Again, a similar picture to that here in Europe, isn’t it?”

Deals with publishers occur on a 50/50 share of the affiliate link. The way it works is with two ties, one for the publisher and the other for Oddspedia, the widgets rotat. Whoever clicks through the button, registers and plays with a bookmaker will become a first depositor (FTD) affiliated either to the publisher or to Oddspedia, depending on rotation.

Until this revenue sharing all feeds and data are incorporated into the website free of charge in a method that Möller said is “as easy as copy and pasting an embed code.” All widgets can be designed to fit together with a variety of colours, data types and priority sports to view within the website template.

The widgets are completely sensitive to all devices, screen sizes and browsers, while geo-targeting is also available to provide country-specific users with more customised content.

Möller also explained how publishers can use the widget’s API and Oddspedia data, which is based on JSON / XML feeds, to effectively “build their own odds comparison service.”

He concluded by hinting at a new version of the main odds comparison website and new features as part of an exciting technology process including a ‘dropping odds’ button.