BetGames.TV Adds LatAm Scope With Apuesta Total Deal

After partnering with Peruvian operator Apuesta Total, BetGames.TV has added more scope to its Latin American footprint, continuing a concerted push throughout the Region.

Apuesta Total provides games from more than 60 global and regional suppliers with more than 400 local retail outlets as well as an online sportsbook and casinos.

Gonzalo Merino, Apuesta Total’s product development manager explains: “We are thrilled to be able to offer BetGames.TV’s unique catalogue to our customers, and have no doubt that they will be thoroughly impressed.

“As we’ve seen from BetGames.TV’s popularity this year, the titles bring a new dimension to our portfolio and we are confident that they will help us continue to lead the industry during this unprecedented time.”

The operator will win the BetGames.TV product portfolio as part of the contract, including Baccarat and Wheel of Fortune, along with the newly engineered lottery offering from the company, designed to improve player engagement and revenue.

Eddie Morales, Sales Director at BetGames.TV, LatAm said: “We are delighted to be live on Apuesta Total’s hugely popular site, and have no doubt that our engaging offering will continue to go from strength-to-strength on the continent as more and more operators see the benefits.

“Our highly engaging betting proposition means that we’ve proven a verifiable alternative to sports bettors in recent months, and we look forward to continuing with that momentum with a wealth of new product launches and operator partnerships.”

BetGames.TV, which was listed in last year’s SBC Awards as the Rising Star in Casino Innovation, has inked a series of LatAm-focused agreements in recent weeks.

Earlier in the year when debuting a collaboration with Mexican sportsbook and casino site London Betting Shop, the company praised the area as “exciting and diverse.”

It was followed by an agreement with Jazz Gaming Solutions that expanded the supplier’s scope across a range of LatAm territories, including Argentina, Mexico and Peru.