William Hill Improves Sector Screening Capacity Through Accuity

In forming a comprehensive agreement with digital management risk solutions provider Accuity, William Hill Plc has improved all components related to enforcement and customer-based KYC operations.

The FTSE betting company has named Accuity to ‘transform its customer screening approach with AI techniques’ in the face of rising legal and regulatory demands in its core markets.

The collaboration sees Accuity ‘s patented ‘Firco Insight’ software as its lead KYC screening feature being developed by William Hill.

Updating stakeholders, William Hill outlined that a greater scope of resources and AI applications will help its compliance and CS teams, helping the bookmaker to better evaluate customer behaviours and manage risks.

AML Group Director Steven Armstrong said at William Hill: “William Hill is always proactively looking for new ways to increase efficiency and enhance the experience of our customers.

“Following a successful proof of concept, we could see that working with Accuity and investing in this technology would help us achieve greater financial crime screening accuracy, without adding to our manual workload.”

Other operational benefits provided by Accuity will see William Hill reducing ‘false positives’ on customer screening from a ‘typical industry rate of 10-15 percent’ to less than 1 percent, with the Firco Insight platform providing greater accuracy on customer name matching, risk assessment and priority alerts.

For clients including Citadele, Deutsche Bank, Sterling Bancorp, Banco Postal and UNESCO, Accuity has developed its Firco Insight platform for high-risk / high-volume financial services institutions.

The partnership sees William Hill become the first gambling company to adopt the same level of monitoring for financial crime as global banks.

Accuity CEO David Wilson said:”We are very proud of this project that marks a significant milestone for William Hill, Accuity, and the gaming industry.

“By utilising entity resolution filtering and AI techniques to form an explainable, safe and high-performance screening program,  William Hill will achieve the same exceptionally high standards as the world’s largest banks. We look forward to working closely with the team at William Hill to deliver a new benchmark in customer screening for the gaming industry.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.